Coca Cola spends over $3 billion in marketing each year, and because the beverage industry is so competitive, this kind of expenditure on brand-recognition marketing is necessary for the company to remain at the top of the industry. Many businesses choose to spend their marketing budget on brand..
Dealing with credit cards in the US is a bittersweet experience for most direct response companies. US shoppers are very likely to pay by credit card and accepting card payments is critical to the success of your business. On the other hand, there’s the risk of credit card chargebacks.If you..
E-cigarette Merchants Payments Impacted by Regulations The market for e-cigarettes continues to soar. Online sales of e-cigarette represents an undeniably lucrative market for merchants.Over the past few years, tobacco companies have been pivoting to the e-cigarette market. Powerful..
How to Protect Your Customers By Securing PaymentsOnline sales have been growing exponentially. With the rise of online shopping and mobile services, more money is spent digitally than ever before. In fact, a number of experts have predicted the death of cash by 2030.Perhaps it’s time to assess..