Direct Response Merchant Accounts

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Direct Response Merchant Accounts

PaynetSecure provides a complete range of payment processing services for the direct response industry. Accept payments online, by telephone, or through the mail.  Customize direct response billing solutions to meet the needs of your customers. 

Direct response merchant account solutions are available for all marketing channels including:

  • DRTV / Infomercials
  • Radio advertising
  • Mail-based advertising
  • Call centers
  • Catalogue sales
  • Online advertising

Direct response companies sell directly to consumers through targeted advertising. The goal of direct marketers is to have customers purchase the offered goods or services immediately after viewing an ad. Response to direct marketing is measured by the sales generated by specific ads.


Built-in Benefits for Direct Marketing Merchants

PaynetSecure offers an array of payment processing solutions for direct response marketing companies.  High volume merchant accounts are our specialty.  Get the processing capacity you need to grow your business.

  • Accept all card brands
  • Ecommerce API to accept cards online
  • Virtual terminals for secure processing of MOTO transactions
  • Highest security with PCI-DSS Level 1 payment gateway
  • Unlimited recurring billing plans make it easy for shoppers to buy
  • Tokens hold sensitive card data in the secure gateway vault
  • Add ACH & echecks for a fast boost in sales
  • Extensive fraud fighting weapons protect your business
  • Services to keep chargebacks under control
  • 24/7 customer service. Get the help you need anytime


High Volume Direct Response Marketing Merchant Accounts

Many high volume direct response merchants protect business operations by establishing multiple merchant accounts.  Having more than one merchant account decreases your dependence on a single acquiring bank. Diversification of direct marketing merchant accounts is a prudent strategy to mitigate processing risk. 

  • Extensive banking network gives you access to multiple merchant accounts
  • All accounts are managed through a central dashboard
  • Automatically load balance to distribute processing among accounts 
  • Cloud reporting provides data on accounts individually & globally

Fast growing businesses & high volume merchants can combine domestic & international merchant accounts for the ultimate in payment processing protection.  International acquiring banks have no caps on volume so you can process as much as you desire.  And offshore merchant accounts give you a back-up plan, which is always wise for higher risk merchants. 


Reasons Direct Response Merchants are High Risk

Banks classify direct marketing as high risk merchants because the industry as a whole has higher than average chargeback rates.  Although you will never be able to get rid of chargebacks entirely, here’s a few tips that can help you. 

  • Build a relationship with your customers. When customers believe you care about them, they are more likely to call you if they are not satisfied rather than disputing the transactions with their issuing bank.
  • Communicate with your customers. Send receipts to confirm purchases.  Let them know when the product will be shipped and received.  Send a welcome email, a thank you note, and follow up emails. 
  • Provide incredible customer service both online and by telephone. Display information on returns, shipping, and other policies prominently on your websites or marketing materials.
  • Fulfill orders as quickly as possible. If there is a delay in shipping, let customers know promptly.  The faster customers receive a product, the less likelihood a chargeback will occur.

Let Us Work for You

Your Success is Our Mission

Payments power profits. PaynetSecure specializes in high volume & high risk merchant services. Over the past 18 years, the company has successfully provided proven, reliable & secure payments processing to thousands of US & international businesses. Securely accept cards payments. Add alternative payment methods that drive more orders and accelerate sales. Access specialized processing solutions designed to increase your profits, while reducing risk. Discover top notch service, dedicated support, and devotion to your complete satisfaction. Contact us anytime for a free, no-obligation consultation. Your complete satisfaction is our goal. 


PaynetSecure is a one-stop-shop to fulfill all your payment processing needs.


High risk?  No problem. We love high risk merchants. 

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Increase profits by expanding your customer base world-wide.

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Highest security rating protects your processing & safeguards your business.

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Customizable tools keep your business safe.

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Want to see PaynetSecure in action?

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Contact us at 888-5-PAYNET