Researcher comScore reported that online spending on Cyber Monday, the Monday after Thanksgiving, was $887 million, representing a 5% increase over $846 million on 2008’s Cyber Monday. The November 30th volume matched the heaviest online shopping day comScore previously tracked, which was on December 9, 2008.
Comscore said 8.7 million buyers made purchases on Cyber Monday, up 6% from 8.2 million in 2008. However, the average ticket declined 1.5% to $102.19 from $103.72 in 2008.
First Data also tracks holiday spending patterns with its SpendTrend monitoring service. First Data reported transaction volume on “Black Friday,” the day after Thanksgiving increased 7.9% over a year earlier.
Debit cards were the main reason for growth. Debit transactions rose 8.9% and charge volume grew 7.6%. Black Friday transaction volume on credit cards and signature debit cards increased 5.8% over 2008 but dollar volume increased a mere 2.5%.
PayPal said total payment volume on Cyber Monday increased about 20% over 2008. Black Friday volumes grew 20%, and Thanksgiving Day volumes grew about 25%.
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